Memory That Lasts · internal reference · compiled 2026-08-02 · read-only

MEMORY THAT LASTS — MASTER CONTEXT REFERENCE

Compiled 2026-08-02 · READ-ONLY inventory · the single source future tasks read first

Store: memorythatlasts.com (Shopify, Horizon theme) + Etsy shop "MemoryThatLasts" (shop id 62435306). Both LIVE/public since 2026-07-29. Solo anonymous founder (Kayla). Personalized engraved jewelry, US-first, mobile-first, fulfilled via Printify (never named publicly).

How to use this doc: This is the authoritative context + asset + integrations reference. Read it before starting any MTL task so you don't re-explain context or regenerate an asset that already exists. Ground every action in this doc + the live state, not stale memory. Sections: (1) Locked Rules, (2) Master Sheet, (3) Integrations, (4) Cloudinary Assets, (5) Dispatch Reconcile, (6) File Index, (7) Quick-Ref IDs.

⚡ TOP-LINE LOCKED RULES (never break)

No "keepsake", no "charm", no em dashes in customer copy.
Stainless, never "silver" in the data layer (tags, variants, feeds, metafields) — FTC.
No AI-label pills (paused; catalog is currently label-free).
No POD / Printify / Fulfill Engine / dropshipping on any customer surface.
Kayla stays anonymous — no name/personal email/phone/home address public; "we" / "the Memory That Lasts team" only.
Free US shipping (baked into price), Canada $9.39; Shopify + Etsy prices always identical.
Product photos = only Kayla's Kittl/Canva mockups, never Printify stock. Show Kayla every image before upload.
Never sync from Printify to live stores. DEV-theme-first, never publish DEV.
Hero outro: "Worn with love. Kept forever."

1) LOCKED RULES / DECISIONS (verbatim where load-bearing)

Source: CLAUDE.md, LOCKED-RULES.md, LOCKED-PRICES-2026-06-24.md.

Brand copy / material (FTC)

Ship time (LOCKED): "Ships within 2–5 days" (process claim). Never "4–8 business days", "Hand-delivered", "Made-to-order in 1–3 days", "Order today, get by [date]", no date cutoffs. Some surfaces still say "2 to 5 business days" — standardize (open loop O8).
Origin: "Engraved in the U.S." Never "Made in USA / American-made / Hand-made in America". Manufacturing partner public name = "our partner facility in North Carolina" or just "engraved in the U.S." NEVER Printify / Fulfill Engine / POD / dropshipping / third-party manufacturer.
Gold: "18K Gold PVD coating over stainless steel". Never "Solid 18K gold / Gold-filled / 14K".
Rose gold: "18K Rose Gold PVD coating over stainless steel".
Silver-toned = "Stainless Steel (no coating)". NEVER "silver" in the DATA LAYER (tags, variant titles, cart lines, feeds, metafields). Auto-fix if found: remove "silver" → "Stainless"/"Stainless Steel"/"316L", apply on BOTH Shopify + Etsy, verify via API, log in SESSION-LOG.md — without waiting for approval (locked 2026-06-24). The dual-label PDP swatch ("Silver" headline + "Stainless Steel" subtext, Mejuri pattern) lives ONLY in PDP UI; never in the data layer. "silver" allowed ONLY as the invisible Shopify color-taxonomy base value for filters/Google Shopping.
Engraving: "Laser-engraved" / "fiber-laser etched". Never "Hand-engraved / Carved / Stamped". On PVD-coated stainless the engraving is grey/etched-matte, not brown/rust — state this in every AI mockup prompt.
Heart chain attachment: "Side jump rings — chain enters upper-left, exits upper-right". Never "Top loop / Bail / Pinch-bail". Spell out in every mockup prompt.
Founder voice: "we" / "the Memory That Lasts team". Never "I" / "Kayla" / a personal name. Legal entity blocks use the Delaware registered agent (Harvard Business Services, 16192 Coastal Highway, Lewes, DE 19958).
Hero outro (LOCKED): "Worn with love. Kept forever."
Remake promise (LOCKED 2026-05-12): "Free remake on production errors". NEVER "Free remake guarantee / 100% satisfaction guarantee / We'll remake anything" (open-ended = unlimited cost).
Refund phrase: "Personalized items are final sale unless there's a production error — in which case we'll remake it for you." (Not "30-day returns / money-back".)
Allowed (catalog-substantiated): "Hypoallergenic", "waterproof", "316L Surgical Grade Stainless Steel". Printify Info BANK = source of truth for material claims (amended 2026-06-26).
Banned concepts: no "birthstone" (locked 2026-06-06; products are engraved only, no stones), no "keepsake"/"keepsakes", no "charm", no em dashes in customer copy.

Finish / variant labels (LOCKED 2026-07-19)

Exact customer-facing "Finish" values (mind dashes — en-dash on Gold/Rose, hyphen on Stainless): - Gold – 18K PVD - Rose Gold – 18K PVD - Stainless Steel - 316L Surgical Grade

Order always Gold → Rose Gold → Stainless. Max 3 finishes. NEVER Black or Rainbow PVD. NEVER "silver". Source of truth = master sheet tab 01 MASTER col BD ("Variant Options and language") — always re-read that cell, never reuse a remembered string. Exceptions: Break-Apart = Gold + Stainless only (no Rose); Cat/Dog Hidden Bar = two-tone ("Stainless Steel Outside - 18K Gold Inside" + reversed "Gold Outside, Stainless Steel Inside" added 2026-07-26); signet rings = Size-only (no Finish).

Pricing (LOCKED)

Shopify and Etsy prices ALWAYS identical. Free US shipping baked in on BOTH. Canada $9.39. Net-profit target 60–70%; accept lower while starting.
Most catalog (zodiac coins/rings/bars) = $39 parity.
Cat + Dog Hidden Message Necklace = $52.00 locked (Kayla 2026-06-24). BUT current live drift: Shopify paw sliders verified $49; Etsy still $52 (listings 4503106505 + 4503087440) → open loop O5 to reconcile. Margin note: at ~$17 COGS, $52 ≈ 48% Etsy net (below 55% floor). Rule: don't drop below $52; use a time-boxed coupon as CAC if needed.

SEO / keyword (LOCKED)

Zodiac coin necklaces (rows 2–13, locked 2026-06-24): superstar keyword = per-sign "[Sign] Necklace" (e.g. "Aries Necklace"), NEVER "zodiac coin necklace". Etsy title = "[Sign] Necklace, Zodiac Coin Necklace". Do not re-debate.
eRank method: follow memory/RULE-erank-filter-method.md — USA filter → seed the line's own term → sort competition ascending → keep ≥500 vol / ≤3k comp / KD ≤20 we can fulfill → log Vol·Comp·KD with date. (eRank has NO public API — data is cached in the sheet's Superstar Keyword Tracker tab.)
Zodiac signet rings: only Pisces (476v/1166c/KD19), Taurus (355/913/21), Sagittarius (215/850/30) have per-sign demand; other 9 anchor on "signet ring" (7,032v/KD31).
Pet / Cat Mom / Dog Mom / Pet Name keywords are DEAD in USA Etsy search — compete on emotional resonance / TikTok / lifestyle, not keyword index.

Compliance / workflow

AI-image disclosure pills PAUSED since 2026-07 (re-eval was due Aug 1 — no decision logged, overdue = open loop O6). Do NOT add pills. All AILABEL images were PURGED from live media + template slots (2026-07-30) — catalog is currently label-free.
Product photos = ONLY Kayla's Kittl/Canva mockups, NEVER Printify stock/auto-render. Show Kayla every image before uploading; she approves each.
🚫 NEVER SYNC FROM PRINTIFY to live stores (auto-sync OFF) — it strips pills + scrambles galleries. Printify = fulfillment only; only a brand-new product's FIRST publish comes from Printify, then re-curate on-store.
Vectorize any graphic before Printify: black-on-white → remove bg → vectorize → transparent SVG → solid black, ≥0.2 mm lines, bold/simple → centered. Detailed art on coins, not tiny ring faces.
Return policy by type (live-verified): Personalized/buyer-engraved = FINAL SALE (Etsy "No returns"; Shopify JSON-LD MerchantReturnNotPermitted). Pre-engraved (zodiac coins/rings, zodiac-cutout-bar, birth-flower, Cat Mom, Dog Mom) = 30-day FreeReturn. Driven by template.suffix (char_limit > 0 = personalized). As of 2026-08-02, MerchantReturnPolicy applicableCountry extended US→[US,CA].
AggregateRating schema deferred until ≥5 verified Judge.me reviews on a product (0 real reviews currently).
Deploy protocols (LOCKED):
Cloudflare Worker: cd cloudflare-worker/ && wrangler deploy — NEVER the dashboard Quick Edit editor (sandbox iframe rejects automation).
Theme: DEV-theme-first, then live-direct via Admin API PUT. NEVER publish the DEV theme. Edit+test DEV (mobile first, then desktop) → back up live asset → apply identical change to live → verify incognito. Shopify MCP blocks writes to live/MAIN theme and blocks themePublish.
Master sheet col C = title, col F = description = single source of truth for BOTH Shopify AND Etsy (byte-identical). (See §2 discrepancy note.)
Etsy square product videos = OpenRouter bytedance/seedance-2.0, NOT Kittl. Read memory/RUNBOOK-seedance-etsy-square-videos.md first. Non-negotiables: reference image as first_frame ONLY; duration 6s (Etsy 5–15s, 4s fails); 1080p finals / 720p tests; continuous motion; ONE generation per iteration; Kayla approves every clip.
Image size cap: any image into Claude context ≤1900 px/axis (API errors >2000 px).
memorythatlasts.com is blocked on Kayla's network proxy — never ask her to "open the live site"; use Admin API GETs, Playwright/Chrome MCP, or screenshots.

2) MASTER SHEET STRUCTURE

Sheet: "Shopify + Etsy Product Listings", ID 1ERMCbs9mMCH3duaHBd_L2pvEFynUy0Q6RTlK_tOzZUo. 44 tabs (5 visible, 39 hidden), 88-product catalog. Accessed READ-ONLY via the mtl-automation Google service account (spreadsheets.readonly). Canonical maps: MASTER-SHEET-DATA-MAP-2026-07-11.md + SHEET-INTELLIGENCE-MAP-2026-07-11.md.

⚠️ CORRECTION — "column E = Canva mockup links" is NOT true in the current sheet

On the 01 MASTER tab, E = Snippet (first 300 char), F = Snippet keywords. Canva links actually live in: - 01 MASTER: AX = Etsy Canva, AY = Shopify Canva (2 links per product). - 📋 10 · Product Listings: P = Shopify Canva, S = Etsy Canva, Q = Kittl.

Use those cells for Canva mockup links — not column E.

01 MASTER - Title-Tags-Listing (gid 1230073782 · 88 products) — LISTING SOURCE OF TRUTH

A Product · B Status · D FINAL TITLE · E Snippet(300ch) · F Snippet keywords · I Etsy Editing link · J Shopify link · L Etsy Listing ID · M Tag Count · N Recommended Title · O–S recommended/all tags + feedback · AU/AV Kittl 1/2 · AW mockups-ready flag · AX/AY Canva Etsy/Shopify · BB Printify Column Audit · BC Printify link · BD Variant Options & language (LOCKED finish-label source cell) · BE Pendant Size/Dimensions · BF Printify Key Features · BG Printify PREMIUM PRICE (COGS) · BH Return Policy copy · BI Top-1% Audit Notes. (Seedance prompts pull pendant dims from cols AB:AG.)

📋 10 · Product Listings (gid 370544822) — CROSS-PLATFORM SYNC TABLE

B Product · C Final Title · D/E/F eRank/Superstar/secondary kw · G Etsy link · H Etsy Title · I Etsy Tags · K Description (plain) · M Shopify Title · N Shopify link · P Shopify Canva · Q Kittl · S Etsy Canva · U Shopify Product ID · V Etsy Product ID · X/Y/Z Evlista/Vela/eRank grades (X&Y mostly blank) · AB Etsy Tag Count · AF Printify Catalog link · AG Shopify Status · AI/AJ Shopify Price Min/Max · AR Jewelry Material · BA Shopify Handle · BF Mockup Status · BG Etsy Price · BH/BI alt text hero / 3-finishes.

⚠️ BG is ambiguous across tabs: 01 MASTER!BG = Printify COGS; 📋10!BG = Etsy retail. Always name the tab.

📚 05 · Printify Info BANK (gid 722404024) — PRODUCT-TRUTH SPINE (12 base blanks)

A Product Type · B About · C eRank kw · D Printify link · E FINISH OPTIONS (PVD canonical strings) · F Size/Dims · G Key Features/Material · H Printify PREMIUM PRICE ($11.67–$17.08 COGS) · I count + personalization/char hints.

Other key tabs

📚 04 Superstar Keyword Tracker (gid 2010564747, ~3,218 kw: VOL=B, COMP=E, KD=F, Google=G, Superstar=L) · ALT-TEXT MASTER (gid 1865548898, 306 rows: alt=K, count=L, finish=J) · 📋11 Listing Tracker (1238524904) · 📋12 Etsy Ads Tracker (1616078587) · 📋13 Alt Text Tracker (1974954869) · 📋14 Products For Future (743324717) · 📥03 eRank Results (401849374) · 📚06 KW Bank by Category (1294645848) · 📚07 eRank KW Bank (442010002) · 📚08 KW Hole Finder (1354483630) · ✅31 PULL-LIST (1472856987) · 🧾29 Agent Activity Log (933001262) · 📖30 Agent Directions "read first" (1109811203) · Branvas Products (543451644, ~78 items, idle) · SANDBOX tabs (01 MASTER — SANDBOX 312420021, ALT-TEXT SANDBOX 1493939614 — NOT live).

⚠️ Gap: no structured column for engraving char-limit / template-suffix / Printify layer-name — only free-text hints in 📚05!I.

3) INTEGRATIONS / CONNECTORS (status + exact access pattern)

Env files live in the Ops root …/MemoryThatLasts-Ops-UPDATED/ unless noted. Scripts read from the env file by key name — never hardcode. Secrets below are redacted; the real values are in the env files.

Tool	For	Status	Access pattern
Shopify Admin	live store, theme, products	✅ connected	`.shopify.env` → `SHOPIFY_ADMIN_TOKEN=shpat_…`. Host `qxjxh9-1t.myshopify.com` (NOT custom domain). Live/MAIN theme 159127928981; DEV = duplicate the live theme. MCP `mcp__5cec027a-…__*` (blocks live-theme writes + themePublish). Printify shop 26584112.
Etsy Open API v3	listings, tags, price	✅ working (app `memory-that-lasts-shop-manager`) — ⚠️ unverified this session	`.etsy-oauth.env` → `ETSY_KEYSTRING`, `ETSY_SHARED_SECRET`, `ETSY_SHOP_ID=62435306`, `ETSY_ACCESS_TOKEN`, `ETSY_REFRESH_TOKEN`. x-api-key header = `KEYSTRING:SHARED_SECRET` colon-joined; `Authorization: Bearer <access_token>`. Write via `PATCH openapi.etsy.com/v3/application/shops/62435306/listings/{id}`. Limits 10 QPS / 10,000 QPD. Doc: `MTL-ETSY-API-STATUS-2026-08-01.md`. Banned apps: `memory-that-lasts-storefront`, `mtl-internal-tools`.
Etsy token auto-refresh	keeps token live	✅ running	LaunchAgent `com.mtl.etsy-token-refresh` (every 30 min). RUNTIME copy is LOCAL not iCloud: script `~/Library/Application Support/MTL-Etsy/etsy_refresh_token.py`, token `~/Library/Application Support/MTL-Etsy/.etsy-oauth.env`, logs `~/Library/Logs/mtl-etsy-token-refresh*.log`. The "zsh — unidentified developer" login item IS this job (benign).
Printify	fulfillment (never public)	✅ connected	`.printify.env` → `PRINTIFY_API_TOKEN=eyJ0…` (JWT, exp ~2027-06). User sub 24906809. Shops 26584112 (Shopify), 27493025 (Etsy). Base `api.printify.com/v1/`. Auto-sync to stores stays OFF.
Cloudflare	Worker + Pages hosting	✅ connected	`.cloudflare.env` → `CLOUDFLARE_ACCOUNT_ID=4cbc7fdd85152061dee2e16b59d23d3c`, `CLOUDFLARE_API_TOKEN=cfut_…` (Pages:Edit + Workers Scripts:Edit; token verified active 2026-08-02). Worker `mtl-personalize` @ `mtl-personalize.steep-lab-a49a.workers.dev` (`/personalize` `/health` `/webhooks/`), KV `LOG_KV` id `fa8876449f8c4966be07d3e2e1f5c955`. Deploy: `cd cloudflare-worker/ && wrangler deploy`. Pages projects: mtl-snippets, mtl-shopify-videos, mtl-tile-picks, mtl-etsy-about-draft, mtl-video-review, mtl-snippets-batch1/rows-2-17/rows-23-34, mtl-master-context (this doc)*.
Pinterest	traffic engine (planned)	🟡 read-only (needs Standard tier for writes)	`.pinterest.env` → `PINTEREST_APP_ID=1565734`, `PINTEREST_APP_SECRET=…` (rotated 2026-06-01), `PINTEREST_ACCESS_TOKEN=pina_…` (Trial tier, read-only, 24h expiry — likely stale). `pins:write` needs Standard tier; until then pin work is browser-driven. Pinterest tag `2613382964181`. Merchant verification is the key unlock (open loop O11).
Tailwind / PinGenerator	Pinterest scheduling/pins	manual/browser	No env file. Pin work is manual via Playwright/Chrome MCP (`memory/PLAYWRIGHT-PINTEREST-RUNBOOK.md`).
Kittl	mockups (Kayla)	manual, no API	Kittl AI → Canva → stores. Canva MCP available (`mcp__33f39d67-…__*`, needs auth).
Cloudinary	video/image asset host	✅ connected (⚠️ two accounts)	MCP `mcp__Cloudinary_Asset_Management__`. Operational cloud `dl7mguxyk`. Second account `dafx1ucr4` in `CLOUDINARY_URL.STALE.txt` (STALE — optional consolidation). Plan = Free, 25 credit/mo, 3.52 used (14%)* as of 2026-08-01.
Klaviyo	email/popup	✅ active	MCP `mcp__0c2cec1d-…__*` (also listed as connector needing OAuth). Evergreen popup form id `TiJ8av` (15s / 30% scroll / exit intent).
Vela	Etsy bulk TEXT	browser (monitor-only)	Titles/tags/desc, one tag per action (char-shift corruption risk). Evlista = Optional Attributes dropdowns only.
Photoroom	bg-remove / edit	✅ connected	`.photoroom.env` → `PHOTOROOM_API_KEY_LIVE`, `_SANDBOX`. Header `x-api-key`. BG-remove `sdk.photoroom.com/v1/segment`; edit `image-api.photoroom.com/v2/edit`.
Google (Sheets SA + Merchant/YouTube + PSI)	sheet writes, feed, speed	✅	Sheets SA `.google-sa-key.json` → `mtl-automation@november-2025-479204.iam.gserviceaccount.com` (READ-ONLY `spreadsheets.readonly`; preserves newlines — use for sheet writes vs gviz/CSV). PSI key `.psi.env`. Google & YouTube app auto-syncs shipping to Merchant Center; Aug 18 Content→Merchant API migration is app-auto-handled (do NOT uninstall/reinstall). IndexNow key `.indexnow.key`.
OpenAI	copy/vision (service key)	✅	`.openai.env` → `OPENAI_SERVICE_KEY=sk-svcacct-…`. No org header (project-scoped key 401s with org header).
OpenRouter / Seedance	Etsy square videos	✅ key present	`open_router_api.txt` → `open_router_api: sk-or-v1-…`. Auth `Bearer <key>`, `openrouter.ai/api/v1/chat/completions`, model `bytedance/seedance-2.0`. Remaining balance: NOT recorded in ops docs (only the key is stored; approved exemplar clip cost $2.04). Check balance live via `GET openrouter.ai/api/v1/credits` with the key before batch video work.
eRank	keyword research	no API	`.erank.env` = stub. Data cached in the sheet's Superstar Keyword Tracker tab.

Analytics pixels (shopify/snippets/mtl-tracking-pixels.liquid): Pinterest tag 2613382964181, Meta Pixel 1024286871919548, GA4 G-6YKMTMN0FD. Chrome MCP browsers: pink 484d93e8, indigo 10e9371d, big-computer 0dcee6e1 (extension sleeps when window unfocused). Needs-auth MCP connectors (authorize in claude.ai connector settings before use): Klaviyo, Canva, Shopify, and others surface as OAuth-required in non-interactive sessions.

4) CLOUDINARY ASSET INVENTORY (cloud `dl7mguxyk`)

GOAL: don't regenerate what already exists. Usage 2026-08-01: 1,243 resources, 2,358 derived, 3.52/25 credits used (14%). 1,190 images + 32 videos total.

4a. VIDEOS (all MTL clips — 27 MTL + 1 real footage; 4 `samples/*` are Cloudinary demos, ignore)

Pet / Paw — hidden-bar reveal - mtl/video-tests/dog-paw-daphne-reveal-v3 (960², 08-02, tags daphne,dog-hidden-bar,draft,stainless-outside) ← newest dog paw - mtl/video-tests/dog-paw-daphne-reveal-v2 (960², 08-02) - mtl/video-tests/dog-paw-hidden-bar-reveal-v1 (960², 08-02) - mtl/video-previews/cat-paw-hidden-bar-reveal-real (.mov, 720×1280, 07-26, real-footage — the one non-AI clip) - daphne_reveal_silverup_seedance2 (960², root, 07-26) - daphne_reveal_seedance2 (960², root, 07-25)

Zodiac coin - leo-coin-necklace-reuse (960², root, 08-02, tags leo-coin,mtl-video-reuse) ← flagged as a reusable final - mtl/video-tests/aries-coin-ugc-tryon-v1 (720×1280, 07-26) - mtl/video-tests/kittl-faceless-tryon-benchmark-aries-coin (720×1280, 07-26, kittl-benchmark)

Birth-flower heart necklace (June/July/Oct/Nov — heavy iteration, -1080 = finals) - october-birth-flower-heart-lifestyle-v4-1080 (1440², root, 07-27) · october-birth-flower-heart-lifestyle-v3 (960², root) - mtl/video-tests/july-birth-flower-heart-lifestyle-v1 (1440², 07-28) · mtl/video-tests/november-birth-flower-heart-lifestyle-v1 (1440², 07-28) - november-birth-flower-heart-necklace-regen-v2-1080 · october-birth-flower-heart-necklace-regen-v2-1080 · july-birth-flower-heart-necklace-regen-v1-1080 (all 1080², root, 07-27) ← finals - mtl/video-tests/november-birth-flower-heart-necklace-regen-v2 · …-regen-v1 · october-…-regen-v2 · …-regen-v1 · july-…-regen-v1 (all 1440², 07-27) - mtl/video-tests/june-rose-bar-slowfix-demo-5.3s (960², 07-26) - mtl/video-tests/june-flower-heart-seedance-test / -v2 / -v3 / -v4 / -v5 (960²–1440², 07-26) — 5 test iterations

Video reuse note: Only leo-coin-necklace-reuse and the birth-flower -1080 finals + the real cat-paw .mov are production-ready. Everything in mtl/video-tests/ is iteration/test — reuse a final before generating anything new. 0/88 Etsy listings currently have a video attached (open loop) — attach existing clips before making new ones.

4b. IMAGES (named/curated set — page 1 of 200, newest first; ~990 more are untagged 300×300 thumbnails)

Folders: (root) hand-named source/tile assets + Shopify-CDN URL refs + auto thumbnails; mtl/mockups (24, well-tagged product mockups); mtl/video-tests (Seedance reference frames). Naming: mtl-<type>-<subject>-<descriptor>; mockups <subject>-hidden-bar-NN.

Zodiac coins: mtl-src-taurus-coin, mtl-src-pisces-bar, mtl-zodiac-leo-coin-tile, mtl-zodiac-leo-card-tile, mtl-zodiac-trio-tile, aries-coin-flatlay-ref (+ dup in video-tests). Full 12-sign flatlays exist as Shopify-CDN URL public_ids (aquarius/aries/cancer/capricorn/gemini/leo/libra/pisces/sagittarius/scorpio/taurus/virgo).
Signet rings: mtl-src-libra-ring (only true ring asset on page 1).
Birth flower: mtl-birth-flower-daisy-heart-tile + Seedance refs june/july/october/november-…-heart-necklace-ref.
Pet / Paw: mtl-pet-catpaw-slider-tile, mtl-petname-gold-worn-pillv2, mtl-petname-stainless-worn-pillv2, mtl-petname-gold-scale-pillv2, mtl/mockups/dog-paw-hidden-bar-gold-outside (+-v2), mtl/mockups/paw-hidden-bar-both-finishes-a/-b, reveal frames dog-paw-reveal-closed-first/-open-last.
Break-apart / hidden-bar mockups: mtl/mockups/cat-hidden-bar-01…10 + -livepreview-base (11), mtl/mockups/dog-hidden-bar-01…08 + -livepreview-base (9), daphne_silverup_reveal_last.
Hearts / name-initial: mtl-names-initials-am-heart-tile, MTL-names-initial-AM-tile, klaviyo-popup-initial-heart-worn-gold-2026-07-05.
Misc/tiles: mtl-memorial-souldog-tile, mtl-shopall-collage-tile, mtl-shopall-three-finish-tile, mtl-pin-src-oct-marigold (+-lifestyle), october-lifestyle-ref, daphne reveal frames (root + video-tests).

Flagged duplicates / cleanup candidates: 1. aries-coin-flatlay-ref exists at both root and mtl/video-tests/. 2. dog-paw-hidden-bar-gold-outside vs -v2 (same finish/dims). 3. Daphne reveal set fragmented across root + video-tests with underscore-vs-hyphen naming + v2/v3/v4 churn. 4. mtl-names-initials-am-heart-tile vs MTL-names-initial-AM-tile (same subject, different casing/dims). 5. ~129+ untagged 300×300 hash PNGs (root, no metadata) — programmatic thumbnails/glyphs; audit for cleanup. (Full paging past page 1 was skipped to stay credit-safe; the remaining ~990 images are overwhelmingly these thumbnails.)

Naming inconsistency to fix over time: mixed casing (MTL- vs mtl-), mixed separators (_ vs -), and full Shopify-CDN URLs stored as public_ids alongside native uploads (zodiac line lives as external CDN refs, everything else native).

5) DISPATCH RECONCILE (deduped done / in-flight / needs-Kayla / dropped)

Sources: MTL-OPEN-LOOPS-2026-08-02.md, MTL-TODO-AND-PLAN-2026-08-01.md, latest SESSION-LOG.md. Grounding: ~1 real sale total (Shopify #1024 $37.21 Jul 24). Both channels live, 88 listings each. Strategic priority: fix Etsy title bugs + ship filters this week; clear Pinterest merchant verification (O11) to make Pinterest the traffic engine.

❗ Dropped / stalled — re-verify

O1/O2 — Two Etsy title bugs STILL LIVE (07-29 "fixed" didn't hold): 4510848456 (garbled/doubled Leo ring title) + 4521776828 ("Modern Name Necklace" rogue-app tail on Heart Initial). Patch via Etsy API, verify round-trip. (Claude; unverified this session.)
O6 — AI-label pause re-eval OVERDUE (due Aug 1, no decision logged). (Claude research → Kayla decision.)
O13 — Delete empty ShineOn + Branvas US shipping profiles (latent free-ship trap). (Claude.)
O14 — Stale theme DELETES not done (159735873685 "zzz OLD 07-28", 159136153749 "zzz OLD 07-07" + ~8 others renamed not deleted). (Kayla confirm → Claude.)
O15 — Recolor teal Judge.me "Write a review" button → brand gold/black. (Claude.)
Etsy ANNOUNCEMENT bar still has "keepsakes"×2 + "charm" + em-dash (API is read-only for this → manual Etsy Shop Manager edit; clean copy drafted).

🔵 Needs Kayla (blocked on her click / decision / upload)

O3 — Shopify collection filters (Sign + Finish + Product-Type): live still only Availability + Price + Sort; metafields populated; blocker = Search & Discovery config (cross-origin iframe). Recommend also removing "Availability."
O5 — Etsy paw price $52 → $49 to match Shopify (4503106505 + 4503087440), then set Printify retail $49. Also gold-outside paw: Etsy shipping-profile + approved gold-outside Kittl mockup + price lock (Shopify done).
O8/O11 — Pinterest catalog pilot / VMP self-order (deadline ~Aug 1, reconfirm): approve Catalog Reset (dedupe ~1,740 stale pins → clean 89-SKU feed), place one ~$39 self-order to clear verified-merchant, lock 3 corrected templates.
O12 — International CA/UK/AU (hold EU for GPSR liability): Canada JSON-LD extended US→[US,CA] 2026-08-02; open = Kayla adds Canada in Google & YouTube app target countries.
O4 — Mobile 390px real-phone check (paw finish-selector stack + dog-name centering) — never verified on real device.
O9 — Consolidate duplicate zodiac ring styles (square-signet vs constellation vs heart-signet per sign) — Kayla picks hero style.
Etsy About-section imagery (0/5 story photos + 0/1 video live).
Homepage approvals: zodiac tile decision, AM+daisy tile row push, 3 regenerated birth-flower videos, zodiac collection preview before live filter switch.
Monogram-initial-heart-cutout down to 3 images — needs 2 fresh unlabelled lifestyle shots from Kayla.
Optional: consolidate the two Cloudinary accounts.

⏳ In-flight (Claude — DEV-first or executable now)

Theme DEV batch (DEV theme): preview-on-load fix, "ADD A NAME" badge restyle, keepsake eyebrow, announcement-bar overlap.
O10 — Homepage hero headline + CTA: CTA already repointed to /collections/personalized-necklaces "Shop Personalized" (08-01); headline unchanged.
Sticky mobile Filter·Sort bar (Phase 2) — awaiting Kayla yes.
Etsy sections + attributes (Occasion/Recipient/Primary color = Gold + Rose Gold only, never stainless as "Silver").
Attach videos to Etsy listings (0/88 have video) — start Break-Apart, Cat+Dog paw, one zodiac coin, one birth-flower (reuse existing Cloudinary finals first).
O7 — Tile-image consistency (24 rings image-1 swap; Zodiac vs Shop-All differentiation).
O8 — Ship-copy consistency: standardize "Ships within 2–5 days" everywhere.
O17 — eRank long-tail session for saturated pet/paw tags; O18 — gallery-slot fallback check on birth-flower vbar + zodiac-cutout-bar.
Google Merchant target-country + return-policy store-wide (extends with Canada).

✅ Recently done (do not re-surface)

Etsy "keepsake" DESCRIPTION sweep (19 listings, 0 remain; announcement bar still open).
Launch sale "LAUNCHAUG2026" 10% Aug 1–31 created + verified; non-stacking fixes done.
Etsy token 24/7 auto-refresh (launchd, LIVE_GET 200; env moved local).
Theme renames to "zzz OLD — DO NOT USE" (deletes pending, O14).
Shopify paw sliders confirmed $49 with gold-outside variant live; two-tone concentric swatches live.
Judge.me widget render fix (07-28, app block sections/mtl-reviews.liquid).
Card badges: pre-engraved descriptor badges removed live (07-29); AI labels purged storewide (07-30); paw live-preview calibrations LOCKED (DOG 757/1441/103.2, CAT 756/1413/101.5).
Google Merchant / Canada return-policy JSON-LD US→[US,CA] live-verified (2026-08-02).

6) FILE INDEX (key ops docs — root `…/MemoryThatLasts-Ops-UPDATED/`)

Governance/rules: CLAUDE.md (master rules/deploy runbooks — Etsy section superseded by ETSY-API-WORKING) · LOCKED-RULES.md · AGENTS.md · CLAUDE.md.archive-2026-05-20 · DEPLOY.md + cloudflare-worker/DEPLOY.md. Status/loops/plan: MTL-OPEN-LOOPS-2026-08-02.md ⭐ · MTL-TODO-AND-PLAN-2026-08-01.md ⭐ · SESSION-LOG.md (7,364 lines, newest top) · TASKS.md · MTL-STATUS-REPORT-2026-07-29.md · MTL-COMPLIANCE-AUDIT-2026-08-02.md · MTL-ALT-TEXT-STATUS-2026-08-02.md · MTL-VIDEO-COVERAGE-REVERIFY-2026-08-02.md · MTL-OPS-STATE.json. Sheet maps: MASTER-SHEET-DATA-MAP-2026-07-11.md ⭐ · SHEET-INTELLIGENCE-MAP-2026-07-11.md ⭐ · GOOGLE-SHEET-AUDIT-2026-06-23.md · FULL-SHEETS-AUDIT-2026-06-29.md. Integrations/creds (env in root): .shopify.env · .etsy-oauth.env · .printify.env · .cloudflare.env · .pinterest.env · .photoroom.env · .openai.env · .psi.env · .erank.env (stub) · .google-sa-key.json · .indexnow.key · open_router_api.txt · CLOUDINARY_URL.STALE.txt · .secrets-archive/. Playbooks: ETSY-API-WORKING-2026-07-27.md · MTL-ETSY-API-STATUS-2026-08-01.md · LOCKED-PRICES-2026-06-24.md · memory/RUNBOOK-seedance-etsy-square-videos.md · memory/RULE-erank-filter-method.md · memory/ERANK-API-REFERENCE.md · memory/PLAYWRIGHT-PINTEREST-RUNBOOK.md · cloudflare-worker/mtl-personalize-worker.js.

7) QUICK-REFERENCE IDs

Shopify: store qxjxh9-1t.myshopify.com, live theme 159127928981
Etsy: shop 62435306
Printify: shops 26584112 (Shopify) / 27493025 (Etsy), user sub 24906809
Cloudflare: account 4cbc7fdd85152061dee2e16b59d23d3c, Worker mtl-personalize, KV fa8876449f8c4966be07d3e2e1f5c955
Master sheet: 1ERMCbs9mMCH3duaHBd_L2pvEFynUy0Q6RTlK_tOzZUo (01 MASTER gid 1230073782 · 📋10 gid 370544822 · 📚05 gid 722404024)
Cloudinary cloud: dl7mguxyk
Pixels: Pinterest 2613382964181 · Meta 1024286871919548 · GA4 G-6YKMTMN0FD

Two flags for the orchestrator

Column E ≠ Canva links. On this sheet E = a 300-char snippet; Canva links are 01 MASTER AX/AY (or 📋10 P/S). This corrects the standing instruction.
Etsy state is "unverified" from automated sessions — the Etsy toolkit wasn't reachable during the source audits. Re-check the two live title bugs (4510848456, 4521776828) and the $52→$49 paw price directly via the Etsy API before marking them done.

Read-only compile. Nothing in the Ops folder, the live stores, or any API was modified. No paid generation was run.